Whatever your plan may be, it is important for you to understand the ratio of your profit & loss in order to exist in the market. Planning is the most important of your all policies. Every step you take is important and should be strategic for your success in business. An entrepreneur never thinks of his loss, but think how he/she can make profit with limited resource and can make the full use of the resource. As you know in business one will succeed and other will lose. But there are some basic rules and strategies which can at least improve your chances towards success.There are some basic example including the rules and the strategies:
1. First you need to plan and know which market you would like to enter. Then do a deep research on the product and consumers. Be sure about the demand of the product and its reach in the market. Search for your competitors and their situation in the market. Make a business plan and review it before you start off.

2. Now fix your budget. It is very important to fix budget in all stages of a business. Invest according to your planning and keep your eye open for the future investment. Don’t invest huge amount at a time, it can be stressful for you. Rather invest in short terms according to your need.

3. Now create your own terms and condition according to your business strategy. Follow these terms and conditions very strictly and make your suppliers and customers understand it clearly. Clearly mention the condition of transaction in credit, in cash or the case of due.

4. Negotiating with suppliers and customers is very important. Like in business deals are mainly made in credits. So set longer terms of credits with the suppliers and set short terms for your customers. This helps you to earn your profit without delay. Giving discount in big and long terms is a good negotiation strategy.

5. Generating cash is a very important task for any company and it must come in with easy flow. Always look after the cash flow blockage and try to find the alternative way of getting the money out of the market. Research showed that 75 percent of the cash of a company run in the market with credit.

6. Try to concentrate on the central activity of the business like generating another business or creating a new strategy for current business. Structurally divide the work and distribute it among the employees. Choose hard working and multi tasking people as your employees. Create a suitable environment for their work.

7. Internal structure of a company must be strong to proceed in the business. One must know its extra costs and should not fear to cut it down. Always keep in touch with your suppliers and update with their recent quotes and try to give them their best value of their money.

8. Consult with different experts of other fields, such as lawyer, business consultant, charter accountant etc. Choose the right person with whom you can discuss your strategies, it some time helps you to prevent rash decisions. Always remember to console with a person who understand you and your business visionary, who have the experience to lead you in a right way.

9. Be honest with yourself and your business planning. If your plans are not working, try to find out the reasons and the way out of it. Always open your mind for the new approach.

10. Lastly, every business faces critical time while they grow. Accept them as challenges and deal with them straight and strategically.

After 9/11, 2001 the whole scenario of the business world changed. The attack also invents the crisis, which is now known as recession to the whole world. Many business groups in the whole world face this problem and many of them shut down their company because of the crisis. This crisis came without any notice; and companies were not really ready to face it. But in business there is always a plan-B for the survival. Companies which had this plan-B back up, survived the sudden fall. You have to ready with the potions and strategies to survive in these critical situations.

Here we will discuss some examples including the plans and the strategies:
1. First analyze what went wrong for your company. Rethink about the strategies you took, set strategies according to the time you are doing the business.

2. Go back to your customers more often. Don’t stop your advertisement. Invest more on the advertisement in the time of recession, because it the right time for you to draw a picture of yours in the consumers psyches.

3. This is the time when you need to concentrate on your core products, which earn you most. Cut down all the extra activities of the company which charges you. Make your customers to spend more with you. Try to know what they want in this market and serve them that in reasonable cost.

4. Make it easier for people to do business with you. You may have to soften your terms and conditions, but remember that terms and conditions depend on the market situations, not on you or your ethics. Be flexible with your terms and conditions.

5. It’s true that consumers will not spend like before in the recession time but they will spend on a good product. Show them that your product is what they want and it is also benefit them in financial terms. Reach them before they reach you.

6. Go back to the old customers for reselling opportunity. Show them your new products, if they are benefited before they will buy it again.

7. Think twice before launching a new business. Think whether it is the right time. Have you got the product that the market demands?

8. Try to get hold of your competitors. If you are in a stable position, buy struggling potential companies in cheap, it may help you later.

9. Check terms of the employees and do suitable changes in it. Try to find the right persons who can help you in this time.

10. Upgrade your business system and your employees with market and the position of your company. Make them the part of decision making.

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